Opportunity for Profit.

Fueling a growing consumer demand.

Right now, there are more than 8.5 million flex fuel vehicles (FFVs) on America’s highways, capable of taking any blend of gasoline-ethanol fuel ranging from E10 (10 percent ethanol, or standard unleaded) to E85 (85 percent ethanol), and various blends in between, E30 (30% ethanol), E50 (50% ethanol). The big three U.S.-based automakers have committed to manufacturing 50 percent of their vehicles as FFVs by 2012. And a recent consumer study revealed that 45 percent of Americans are seeking environmentally-friendly, green fuel options.

What does this mean for you? American drivers want choices – the types of choices an ethanol blender pump can best provide. As the popularity and availability of FFVs increases, you can profit by offering more homegrown ethanol choices to more customers – people who are also interested in helping the environment and decreasing America’s dependence on foreign fuel.

You can learn more about the availability and popularity of flex fuel vehicles by browsing our listing of 2011 and older Flex Fuel vehicles.

Offering mid-level blends will increase your profitability. While the percentage will vary, most retailers have reported that they are seeing an average profit of 20 cents per gallon on ethanol blends higher than E10.

“I knew that once people realized the benefits of ethanol and that they had choices at the pump, they would get excited about the product. I now have hundreds of new customers, and revenue and profits have increased significantly. Today, I get between 10 and 20 cents profit margin across my various blends.” Bruce Vollan, Midway Services, Inc. Baltic, South Dakota