Chicago , IL – General Motors announced today a significant E85 awareness campaign at the Chicago Auto Show. The Live Green Go Yellow campaign kicked off during Super Bowl XL in ads promoting the use of the clean, alternative fuel in GM’s flexible fuel vehicles.

Several major Chicago buildings will be illuminated in yellow lights during the show symbolizing the corn used in creating the ethanol in the E85 fuel. Other outreach for this campaign will include GM “street teams” reaching out to Chicagoans in February with giveaways and a major presence in the 2006 NASCAR Craftsman Truck Series and promotions with 2005 NASCAR Nextel Cup champion, Tony Stewart.

“GM is pursuing gasoline-savings solutions on many fronts on the way to our ultimate vision of hydrogen fuel cell-powered transportation,” said Elizabeth Lowery, GM vice president of environment and energy. “E85 ethanol burns cleaner than gasoline and is a renewable, domestic fuel that can enhance the nation’s economy and energy security.”

GM now has nine 2006 models that are compatible with E85: Chevy Impala and Monte Carlo; Chevrolet Silverado, Avalanche and GMC Sierra; Chevrolet Tahoe; and GMC Yukon, Yukon XL and Chevrolet Suburban. The automaker plans to add 400,000 of these vehicles to the fleet in 2006.

VeraSun Energy, the second largest ethanol producer in the nation and a member of the NEVC, also plans to join this collaboration with opening 20 E85 Gas City fueling stations in the Chicago area. General Motors will work closely with dealerships in near proximity to these sites with educational outreach.

Along with finding E85 fueling sites by visiting www.E85Fuel.com, GM OnStar customers will now be able to easily locate an E85 pump. Customers with an OnStar subscription can simply contact an OnStar advisor who will provide the address, city, state and phone number to the nearest E85 fueling station. The NEVC is now working closely with OnStar in keeping their E85 location database updated.

Some owners of GM FlexFuel vehicles will receive yellow fuel caps to remind them that their vehicles are E85-capable; later this year, all new GM FlexFuel vehicles will be equipped with yellow fuel caps at the factory.

“Partnerships such as the one announced today are important because, ultimately, it requires ethanol providers and vehicle manufacturers working together to maximize availability and consumer use of E85,” said Phillip Lampert, executive director of the National Ethanol Vehicle Coalition. “I applaud GM’s commitment to E85 and its significant presence in the flexible-fuel marketplace.”

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